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<text id=92TT1196>
<title>
June 01, 1992: Dan Quayle vs. Murphy Brown
</title>
<history>
TIME--The Weekly Newsmagazine--1992
June 01, 1992 RIO:Coming Together to Save the Earth
</history>
<article>
<source>Time Magazine</source>
<hdr>
THE WEEK, Page 20
NATION
Dan Quayle vs. Murphy Brown
</hdr><body>
<p>The Vice President takes on a TV character over "family values"
</p>
<p> If for nothing else, Dan Quayle deserves points for audacity.
In modern America taking on a popular TV character, even a
fictional one, is politically more precarious than taking a
clear stand on a substantive campaign issue. And yet the Vice
President dared to argue last week in a San Francisco speech
that the Los Angeles riots were caused in part by a "poverty of
values" that included the acceptance of unwed motherhood, as
celebrated in popular culture by the CBS comedy series Murphy
Brown. The title character, a divorced news anchorwoman, got
pregnant and chose to have the baby, a boy, who was delivered
on last Monday's episode, watched by 38 million Americans. "It
doesn't help matters," Quayle complained, when Brown, "a
character who supposedly epitomizes today's intelligent, highly
paid professional woman" is portrayed as "mocking the importance
of fathers, by bearing a child alone, and calling it just
another `life-style choice.'"
</p>
<p> Quayle, aides explained, meant to "stir a debate" over
"family values" and Hollywood's treatment of them. And so he
did. A New York Daily News headline set the tone: QUAYLE TO
MURPHY BROWN: YOU TRAMP! Switchboards at the White House and on
TV and radio talk shows lit up with callers, pro and con. Carl
Rowan, a liberal black columnist, sided with Quayle, while
Hillary Clinton, wife of the Democratic presidential contender,
panned him as typical of "an Administration out of touch with
America" and its growing ranks of single mothers.
</p>
<p> Other critics suspected that the Vice President's remarks
fit into a calculated strategy to suggest that L.A.'s rioters,
who were mostly black and Hispanic, have in common with
feminists and other Democrats a shoddier moral standard than
nice people (who therefore should vote Republican). But Quayle
denied any such intention, and the subsequent flip-flopping by
the White House looked anything but calculated. Press secretary
Marlin Fitzwater at first criticized Murphy Brown for "the
glorification of life as an unwed mother," then later told
reporters that the TV character was "demonstrating pro-life
values which we think are good." That in turn brought an angry
denial from Quayle, who, in some backpedaling of his own,
insisted that he had "the greatest respect" for single mothers.
</p>
<p> President Bush, who can read a Nielsen rating as well as
an opinion poll, declined to criticize "a very popular
television show." He praised Quayle's speech in a private call
to the Vice President, but failed to adopt the message as his
own. Throughout the improbable spectacle of a White House pitted
against a sitcom character and her real-life defenders, there
was a serious undercurrent. The growth in fatherless families,
after all, is encouraged less by television than by welfare
policies that punish poor mothers who marry -- policies that
Bush and Quayle should change if they are serious about this
subject.
</p>
</body></article>
</text>